Business coaches are typically experienced entrepreneurs and business owners themselves who decide to use their talents for building and growing a business to help other business owners reach their goals.
While there’s plenty of information and advice available online on how to start and grow a business, all of it is, by nature, generic and not specific to your unique business. Business coaches, on the other hand, are able to provide something far more valuable – personalized, custom advice.
If a person wants to learn how to play an instrument, it’s much easier to find a teacher than it is to teach themselves.
Likewise, if an athlete wants to improve their skills, the best thing they can do is join a team that has a great coach.
We apply this logic – the fact that great coaches and mentors are the quickest routes to success – to most every pursuit, yet the same logic is often overlooked when it comes to growing a business.